Cream of Wheat Goes Gourmet

BY BECKA WOOLF

Foods that remind you of your childhood. Ready, set, go!

Some that come to mind for me are Corn Flakes, grilled cheese and pancakes. Easy, affordable, accessible, staple foods. Many people across the country would say that Cream of Wheat is one of those items that they remember eating as a child. However, did you ever think that Cream of Wheat could be a main component of an upscale dish, such as Crispy Catfish Fritters with Red Hot Cilantro Aioli or “French Style” Cream of Wheat with Mushrooms and Leeks?

Cream of Wheat Upside-Down Apple Cake

Family favorite Cream of Wheat has partnered with an all-star line-up of chefs to launch Cream of Wheat Goes Gourmet, a charitable initiative leveraging the product’s rich history and exciting versatility. Earlier this year, the brand invited top chefs around the country to develop upscale recipes featuring Cream of Wheat as a key ingredient. Eight notable chefs tapped into their favorite memories of Cream of Wheat and merged it with their distinctive styles to create unique recipes.

Participating chefs and their recipes include:

  • Antonia Lofaso of Bravo’s “Top Chef” fame, created Crispy Catfish Fritters with Red Hot Cilantro Aioli
  • Arturo McLeod of Benjamin Steak House in New York, created Cinnamon Swirl Nut Cake
  • Claudine Pepin, noted chef and author of “Jacques Pepin’s Kitchen: Encore with Claudine,” created “French-Style” Cream of Wheat with Mushrooms and Leeks
  • Donatella Arpaia of Donatella, DBar and Iron Chef America, created Upside Down Apple Cake
  • Jet Tila of Wazuzu in Las Vegas created Crispy Thai Salmon with Green Apple Slaw
  • Josh Wahler of Fox’s “Hell’s Kitchen” and Symcha’s in South Beach, created Pan Seared Chardonnay & Thyme Marinated Florida Black Grouper with White Truffle Scented Cream of Wheat and Citrus Grilled Asparagus
  • Michael Ferraro of Delicatessen and macbar in New York, created Cream of Wheat Crusted Tuna with Charred Corn Cream of Wheat Sauce and Marinated Tomatoes
  • Sara Moulton, noted chef and star of “Sara’s Weeknight Meals,” created Warm Creamy Mocha Pudding

Each recipe and accompanying photo can be easily downloaded from the Cream of Wheat Facebook page.  In addition to making a monetary donation in each chef’s name, the brand will donate one box of Cream of Wheat to a national  hunger relief charity, up to 5,000 boxes, for every recipe downloaded on Facebook. Please do your part by liking the Cream of Wheat Facebook page and downloading recipes.

I got to chat with celebrity chef Donatella Arpaia about some of her childhood Cream of Wheat memories:

Donatella Arpaia

Do you have memories of eating Cream of Wheat as a child? What other foods remind you of your childhood?

We used to call Cream of Wheat “farina” when I was growing up.  I remember the original box had a little blond boy on the box cover.  On especially cold weekend mornings, my mom would make the special treat for us – we were used to cold cereal during the week so this was always a special treat!  My mother would also make my siblings and I Cream of Wheat as a nighttime snack and swirl maple syrup throughout the creamy mixture.  I have fond memories of sharing a bowl right before bedtime.

Your recipe for Upside Down Apple Cake looks delicious! Do you have any other favorite C of W recipes?

I really enjoy adding Cream of Wheat to my muffin recipes.  They change up the texture making it similar to cornbread and add a slightly sweet and hearty flavor to any muffin recipe.  Truly delicious!

 As a food blogger, I am always looking for affordable ways to create memorable dishes that look more expensive than they really are! Cream of Wheat seems like a great way to do that. Any other tips?

I am a firm believer that presentation is the way to make humble, affordable dishes look more expensive.  Next time serve up your Cream of Wheat in a stemless martini glass and top it with edible gold dust for a special finishing touch!

Who knows – maybe Cream of Wheat will be the next secret ingredient in Iron Chef AmericaAlton, are you reading?

Give Now and Double the Impact of Your Thanksgiving Donations

In New York City, 76 percent of all households with children struggle to afford food.It is startling, yet true, that children are one of the biggest groups that rely on soup kitchens and food pantries.

With so many New Yorkers struggling to afford food, an anonymous donor is doubling all gifts until we have raised $1 million — DONATE TODAY and help provide twice as many Thanksgiving meals for families in need!

Click on the image above to make your donation today.

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Tell Mom You Love Her with A Food Bank Donation

This Mother’s Day, make a gift in your mom’s honor and send her one of our new eCards to help provide women and children the food they need!

In New York City, two-thirds of the people who visit food pantries are women.

Further, close to half of all households with children in our city experience difficulty affording food.

Click here to find out more.

To learn more & to make a donation, click on the image above

Reach more New Yorkers this holiday season – Donate to Food Bank NYC

foodbank1221

Image from foodbanknyc.org - To donate, click on the image above.

It’s not to late to make a difference this holiday season.

In New York City, 1 in 5 people already rely on the Food Bank. With unemployment affecting so many this holiday season, the struggle to afford food threatens to overshadow the joy of the season for untold numbers of our neighbors.

This holiday season, your gift can help more New Yorkers — through December 31, FJC, a Foundation of Donor Advised Funds, is donating $1 for every $2 you give, up to $50,000. Please donate today and help make sure all New Yorkers are able to keep food on the table throughout the holidays.
Make a $25, $35 or $45 tax deductible, year-end gift now and help provide meals for a New Yorker in need!

Donate now by clicking on the image above.

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Cruise for the Cure on Oct. 24th – World Yacht Beauty Brunch

World Yacht & Spa Week Partner for an Afternoon Brunch Cruise benefiting the Greater NYC Affiliate of Susan G. Komen for the Cure

Five Top New York City Spas Team Up with World Yacht and Spa Week to
Offer
an Indulgent Spa Cruise – Click on image below for additional information.

spaweek

WHAT: World Yacht Presents “Spa Week’s Beauty Brunch for
the Cure”

* World Yacht’s always-superb buffet brunch will be enhanced

with some very pink additions. Sip pink champagne and enjoy tasty pink
cupcakes on the main deck.

* The top deck of the Duchess will be transformed into a haven
by the five participating spas, each with their own table and chair
services, plus giveaways. Length of each service will be 10-15 minutes
long. Each spa service will cost $20.

* Generous gift bags for all attendees!

* A portion of ticket sales and 100 percent of spa sales will be
donated to Komen Greater NYC.

WHO: SPA at Andaz Wall Street, Mamie’s Skin Care Center,
Shibumi Spa, Completely Bare, SLEEK, Hanky Panky, Molton Brown,
popchips, EBoost, Save the Ta-Tas, Gemvara, Revolution Tea, Hint Mint,
Dole, and Febreeze

WHEN: Beauty Brunch for the Cure

October 24, 2010

Boarding Begins at 10:45 a.m.; Sailing from noon – 2 p.m.

Rain or shine.

Guests are encouraged to arrive early to begin their spa treatments
prior to the brunch.

WHERE: World Yacht Duchess

Pier 81, West 41st Street on the Hudson River, New York, NY 10036

Parking Available for $30

TICKETS: $59 + tax includes a delicious buffet brunch, rose champagne toast, gift bag & $19 donation to Susan G. Komen worldyachtbeautycruise.eventbrite.com

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Celebrate Earth Day all year long – fifty ways to be green

Happy Earth Day! But don’t think green today and waste tomorrow.

Access fifty easy tips on how to live green and love your planet all year long, courtesy of
Hugh Garvey in Bon Appetit Magazine

Click on the bison burger below to learn what those are.

from bonappetit.com

from bonappetit.com

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Great gift ideas for the foodies in your life – shopping will help benefit the Food Bank for New York City

Visit The Gotham Palate’s online shop for wonderful gifts for that foodie you love. Purchase a mug, apron, tote bag, T-shirt and other fine items that celebrate good food, service and ambiance. Click on any item below to link to the shop.

cafepress mug
cafepress black apron
cafepress baseball jersey

Shopping at The Gotham Palate Shop allows you to engage in conscious spending because 15% of all proceeds are donated to Food Bank for New York City.

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Live la vida local – book your table for Edible Week

From now through Sun. Oct. 4th:

Participating restaurants will showcase the mouthwatering bounty of local food and drink – as a prix fixe, a special entrée, a dessert, or a pairing with a wine, beer, or spirit made in New York State. Restaurants will make contributions to Greenmarket, a program to benefit Youth Education Project, which works to teach and nurture the eaters of tomorrow.

To book your table and view the list of participating restaurants, click on the image below.

ediblewk09_490x170


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Chew & Brew & show some love to the animals too….

On September 13th, Greenpoint is the place to be for homebrews, snack pairings, gourmet competition and doing something good for the sweet little furry ones too….

Feel Good: 90% of ticket proceeds donated to BARC animal shelter in Williamsburg.

Where: The Diamond, 43 Franklin St. @ Calyer St., Greenpoint, Bklyn - (718) 383-5030.

When: Sunday, September 13, from 2-5pm; Prizes awarded at 5:30.

Cost: $25 per person. Only 100 tickets available.

Prizes to winning teams:

1st – $250 gift certificate at Grammercy Tavern
2nd – $150 gift certificate at Brooklyn Homebrew
3rd – $75 gift certificate at The Diamond

chew_n_brew_2009_art2

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Chew & Brew & show some love to the animals too….

On September 13th, Greenpoint is the place to be for homebrews, snack pairings, gourmet competition and doing something good for the sweet little furry ones too….

Feel Good: 90% of ticket proceeds donated to BARC animal shelter in Williamsburg.

Where: The Diamond, 43 Franklin St. @ Calyer St., Greenpoint, Bklyn - (718) 383-5030.

When: Sunday, September 13, from 2-5pm; Prizes awarded at 5:30.

Cost: $25 per person. Only 100 tickets available.

Prizes to winning teams:

1st – $250 gift certificate at Grammercy Tavern
2nd – $150 gift certificate at Brooklyn Homebrew
3rd – $75 gift certificate at The Diamond

chew_n_brew_2009_art2

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